``Group 23 company`` Business Plan part 1

Introducing the company

The establishers of Group 23 company are 3 students of METU Industrial Engineering department: Umut Altin, Yashar Ahmadov and Yasin Karabacak. The company was established on 15th of March, 2008. Our headquarter is located at: Demirlibahce, Uzgorenler str. 30/4 Ankara.

Mission:


Our primary concern is to establish financial success. Then, we expect to be consistent and stable in the business. Therefore, we target stable development and steady growth. We believe in our success, because we have many innovative ideas in this field. The main difference of our products will be that they will be eco-friendly and we will provide employment opportunities for physically-handicapped people.


Development and Status:


The founders of Group 23 company are Umut Altin, Yashar Ahmadov and Yasin Karabacak. The president of the firm is Yasin Karabacak and vice-presidents are Umut Altin and Yashar Ahmadov. Mr. Karabacak holds 40 % of the company`s shares. The remaining part is distributed evenly among Dr. Ahmadov and Mr. Altin. Company places a high value on R&D. For this purpose, 5% is granted. In addition to the head office in Dikimevi, the company has hired a workshop in Sincan Industrial district. Temporarily, we are using the ground-floor of the main office as showroom. The company is searching for an appropriate showroom somewhere in the center of Ankara.


Future plans:


For the next 12 months we are planning to buy a new workshop in Ostim District. If everything will go as planned, the company aims to expand the network of the workshops. For the next 5 years, the plan is to buy new objects outside Ankara.


Analysis of the industry:


The poster-display industry customers need eco-friendly products. In order to be successful in this industry, the company must produce eco-friendly and recyclable products.


Products and services:


The only product is poster-display. The products will be produced at the workshop in Sincan. Another thing that the company will do, is to distribute the products among the customers. Target market is mainly composed of schools, art galleries, offices etc. We will attract customers through our showrooms.


Competition:


We entered the industry with innovative features, however there are 22 other companies planning to enter the same industry with innovative ideas. This creates highly competitive business environment. But we are not afraid of this competition. Our difference will be that we will produce high quality and ergonomic products.


Management and organization:


Yasin Karabacak is the president of the enterprise. He is the ultimate decision maker. Yashar Ahmadov is responsible for sales and Umut Altin is the head of the purchasing department. Umut Yildiz is the design advisor of the company. Currently we are searching for experienced foreman.


Yasin Karabacak
Umut Altın
Yashar ahmadov